Your audience – do they have time or even want to listen to a long podcast, or would they prefer short bites?.Your subject matter – does it require a lot of detail?.Whereas if you’re into health and fitness, self-improvement, business news or something educational, keep your recordings to the average podcast length of around 30 minutes.
KEEP IT PODCAST. TV
How much free time do your listeners have to devote to your podcasts? If you’re targeting people’s hobbies, video gaming, TV and film reviews, and other leisure pursuits, studies show that around an hour or more is valuable. Points to consider when planning the length of your Podcast You’re more likely to lose subscribers than gain them. Remember – don’t be boring! There’s no point in making a 90-minute podcast if you can’t keep your listeners engaged. Entertain and educate people when on long car journeys or doing mindless chores around the house or garden.Help your audience trust you as someone who knows what they’re talking about.Give you an opportunity to cover multiple topics or segments per episode.Allow you to interview other industry specialists or special guests.Provide you with the time to discuss a topic in more detail.This results in absorbing content that keeps your listeners interested, engaged and subscribed. And they allow you to drill deeper into your subject. Longer podcasts can indicate that you are an industry thought leader. Shorter podcasts often fit in with daily walks, runs or work commutes.Conversely, binge listening to podcast episodes is as popular as binge watching boxsets, helping to keep your audience engaged.With less time to commit, your audience is more likely to listen to the end and keep coming back for more Regular, frequent podcasts help to grow your subscriber list.Shorter podcasts mean extra time to produce more episodes more episodes mean publishing at a greater frequency – daily or weekly.When searching for a particular subject, people often choose the shortest one.So, here are six good reasons why opting to do shorter podcasts can be better: Let’s be honest – we’re spoilt for choice when looking for a podcast. Joe’s podcasts are often three hours or more, yet he commands a huge following of thousands. A well-known US comedian, martial artist, TV host and actor, Joe interviews a wide variety of guests about anything and everything – from aerospace entrepreneurs to filmmakers, authors to comedians and many others. Successful longer podcasts include The Joe Rogan Experience. On the other hand, many of us are happy to stop and start longer podcasts over a period of time. Most people like to listen to a topic in one sitting. They also allow you to podcast more frequently. One of the reasons for shorter podcasts is not just about listener time. So, chances are high that the average podcast length is now less, with trends indicating that shorter podcasts are more popular. However, that figure was calculated in December 2019. The average length of a podcast is 36 minutes. In this post we'll highlight various factors to keep in mind when planning your podcasts, helping you to determine how long your podcast episodes should be. But maybe your specific audience wants more in-depth, exploratory information in which case, 45-90 minutes would provide more value. It could be that around 15-20 minutes perfect for your listeners. The length of your podcast also depends on your subject, industry or genre. If you’re creating interesting content that your listeners want to hear, then your podcast can be as long as it takes to keep them engaged.
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